13 Ways We Back Founders
Fund / programRangeStage / focus
First Check FundUp to $10KIdea stage / pre-formation
Seed FundUp to $250KPre-Seed to Series A
Flagship FundUp to $5M early stage · Up to $100M late stageStage-agnostic: pre-seed through growth
CPG FundUp to $250KPhysical DTC consumer products
E-Commerce Ecosystem BuildersUp to $100KMerchant tools and infrastructure
Small Business FundUp to $100KBrick-and-mortar
CPG Non-Dilutive Fund$25K–$20MCPG growth financing
Tech Non-Dilutive Fund$25K–$20MAI, fintech, climate, hardware, gaming, healthtech
Real Economy Non-Dilutive$25K–$20MRetail, healthcare, services, trades — offline and online
B2B SaaS Accel Fund$25K–$20MB2B SaaS and AI-enabled products
LvlUp LabsFree / no equityEarly-stage ecosystem access
Marketing Edge AcceleratorUp to $25K + $250K follow-onCustomer acquisition and growth
Labs CPG AcceleratorUp to $20K + follow-onCPG operations and distribution
13 of 13 funds
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